New dates are coming soon
From September 11 to 13, 2026, Salone Auto Torino transformed the city centre into a grand stage dedicated to the world of automobiles. The third edition brought together 47 automotive brands, showcasing new products, premieres, exhibitions and free test drives.
The participating brands included: Alfa Romeo, Automobili Lamborghini, BMW, Bontu, BYD, Changan, Chery, Citroën, Dongfeng, DS, EMC, FAWCAR, Fiat, GAC, Geely, GFG Style, GWM, Honda, Hongqi, ICAUR, Itala, Italdesign, Jeep, KGM, KIA, Lancia, Leapmotor, Lepas, Linktour, Lynk & Co, Lotus, Maserati, Mazda, Mercedes-Benz, M-Hero, OMODA JAECOO, Opel, Osca, Peugeot, Pininfarina, Porsche, RECARO Automotive, Renault, Suzuki, Tesla, X-Peng and Zeekr.
Discover moreOn September 10, 2026, Turin’s Teatro Regio hosted the first edition of bTOb, the event dedicated to car manufacturers, automotive supply chain companies, institutions, startups, partners and industry professionals.
The programme featured three panels focusing on the transformation of the automotive industry and its emerging opportunities: the institutional panel “The Sustainability of the Automotive System – Industry, Market and Local Economy Facing the Transformation of the Sector”, the Dumarey panel “Carbon Neutrality, Skills Development and Local Competitiveness”, and “Amazon – Drive Forward”, dedicated to the evolution of the automotive industry and the new opportunities offered by digital technologies.
The programme also included the Business Lounge, a dedicated space for networking, fostering new connections and creating business opportunities across the automotive ecosystem.
Find out more about bTObSalone Auto Torino wants to give its public a weekend full of events: not only will entry be free for everyone, but visitors will be able to access exclusive offers to experience Turin and all the activities it offers at 360°.
Fill out the form and download the pass to access all the agreements!
Download the Pass ConvenzioniThe second edition of TADA – Torino Automotive Design Award took place on September 11 at Teatro Regio during Salone Auto Torino 2026, confirming its role as a meeting point between Europe and China through automotive design.
The 2026 edition featured 87 models from 46 Chinese brands, celebrating excellence in style, innovation and design research. The day also featured the TADA & Geely Design Forum “Design at the Wheel of Tomorrow”, dedicated to the future of car design and the dialogue between European and Asian design cultures.
From the latest models unveiled by automotive brands to iconic vehicles presented by clubs and collectors, Salone Auto Torino 2026 brought together a wide selection of new models, premieres and collector cars in the heart of the city.
Discover the complete list of vehicles that took centre stage at the 2026 edition, displayed across Piazza Castello, Piazzetta Reale and the Royal Museums Gardens.
Models on Display 2026
From September 11 to 13, 47 automotive brands, premieres, free test drives and major tributes to automotive history will take over the heart of Turin.
Salone Auto Torino renews its long-standing media partnership with Warner Bros. Discovery, which for the 2026 edition will feature Turbo.
GTT – Gruppo Torinese Trasporti will be the Mobility Partner of Salone Auto Torino 2026, taking place from September 11 to 13 in the heart of Turin
