Salone Auto Torino 2026: Turin prepares to welcome the third edition

This morning, the press conference presenting the third edition of Salone Auto Torino was held at OGR Torino, ahead of the event taking place from September 11 to 13, 2026.

A total of 47 automotive brands will take part in the event, showcasing new products, premieres, exhibitions and free test drives. The Giardini dei Musei Reali will also host major tributes dedicated to automotive history and design, from Lancia’s 120th anniversary to Marcello Gandini, Ferrari and London to Brighton.

New for the 2026 edition are bTOb Salone Auto Torino, the new B2B event taking place on September 10 at the Teatro Regio, and the second edition of the Torino Automotive Design Award (TADA).

After welcoming more than 500,000 visitors across its first two editions, Salone Auto Torino is ready to return to the heart of Turin.