Turbo is Media Partner of Salone Auto Torino 2026

Salone Auto Torino renews its long-standing media partnership with Warner Bros. Discovery, which for the 2026 edition will feature Turbo, the Group’s new brand dedicated to the world of motoring.

Launched in 2026 as the evolution of Motor Trend, Discovery Turbo is Warner Bros. Discovery Italy’s channel dedicated to motoring enthusiasts, with factual programming covering cars, motorcycles, vehicles, personalities and stories from the automotive world.

The new brand will become part of the long-standing collaboration between Salone Auto Torino and Warner Bros. Discovery, renewed ahead of the event taking place from September 11 to 13, 2026.

The media partnership will accompany the build-up to the event through Salone Auto Torino promotional spots airing in the weeks leading up to the show, while during the three-day event the Turbo brand will be featured throughout the exhibition area.

A partnership that renews the connection between two brands united by a shared passion for the automotive world and the ambition to bring its stories to an increasingly broad audience.