Salone Auto Torino: the automobile returns to the heart of the city from 11 to 13 September 2026
Salone Auto Torino will take place from 11 to 13 September 2026 in the city centre, confirming its position as one of Europe’s leading open-air automotive events. A free and widespread format that creates a direct connection between the public and brands, with over 40 car manufacturers expected, showcasing vehicles and offering test drives throughout the streets of Turin.
The event represents a comprehensive platform for the automotive sector: visitors will have the opportunity to engage directly with brands, experience dynamic activities and discover the latest innovations in mobility.
Alongside the event, the Salone Auto Torino Week will extend activities nationwide, with special promotions and dedicated offers across dealership networks, strengthening the connection between the event and the market while generating tangible impact on the territory.
bTOb – Salone Auto Torino | 10 September 2026
On 10 September 2026, on the eve of the event opening, the Teatro Regio in Turin will host bTOb – Salone Auto Torino, the platform dedicated to meetings between car manufacturers and companies across the automotive supply chain, including services, components, mobility and finance.
Also active online, bTOb allows participants to create their profiles, connect with other industry professionals and schedule targeted one-to-one meetings, fostering concrete relationships and new business opportunities across the automotive ecosystem.
TADA - Torino Automotive Design Award
TADA – Torino Automotive Design Award will return for its second edition in Turin, with the awards ceremony taking place during Salone Auto Torino 2026.
The international award was created to foster dialogue between Europe and China through automotive design, involving car manufacturers, media and key opinion leaders. Focused on style, innovation and design research, TADA is positioning itself as a strategic platform for exchange between industry and international markets, reinforcing Italy’s role as a global reference in car design.