From 11 to 13 September 2026, Turin Becomes the Capital of the Automobile
Three days of free admission to experience the automotive world in the heart of Turin
From September 11 to 13, 2026, Salone Auto Torino returns to transform the city centre into a grand open-air stage dedicated to the automobile, featuring 47 automotive brands, new products, premieres, exhibitions, free test drives and events for both the public and industry professionals.
Following the success of its first two editions, which attracted more than 500,000 visitors, Salone Auto Torino confirms its free-admission format, bringing together the automotive industry, the public and the local area.
The exhibition route will extend across Piazza Castello, Piazzetta Reale, the Corte d'Onore and the Giardini dei Musei Reali, hosting the automotive brands and major exhibitions dedicated to the history and design of the automobile. The lower Giardini of the City of Turin will host the dedicated Test Drive area.
Exhibition | 11-13 September – Piazza Castello and the Royal Museums Gardens
Leading international automotive brands will be featured at Salone Auto Torino with exhibitions, new products and premieres.
The 47 brands participating in the 2026 edition are: Alfa Romeo, Automobili Lamborghini, BMW, Bontu, BYD, Changan, Chery, Citroën, Dongfeng, DS, EMC, FAWCAR, Fiat, GAC, Geely, GFG Style, GWM, Honda, Hongqi, ICAUR, Itala, Italdesign, Jeep, KGM, KIA, Lancia, Leapmotor, Lepas, Linktour, Lynk & Co, Lotus, Maserati, Mazda, Mercedes-Benz, M-Hero, OMODA JAECOO, Opel, Osca, Peugeot, Pininfarina, Porsche, RECARO Automotive, Renault, Suzuki, Tesla, X-Peng and Zeekr.
PREVIEWS & MODELS ON DISPLAY
Alfa Romeo: Tonale Plug-in Hybrid Q4 Veloce; Automobili Lamborghini: Lamborghini Fenomeno, Lamborghini Temerario, Lamborghini Miura, Lamborghini Urus SE, Lamborghini Revuelto; BMW: New BMW iX3, New BMW i3, New BMW X5; Bontu:BTE05, BTE09, BTE03; BYD: Dolphin G DM-i, Dolphin Surf, Sealion 7; Changan: CHANGAN DEEPAL S07 MY26, CHANGAN DEEPAL S05 ULTRA HYBRID; Chery: TIGGO 9, TIGGO 8, Q; Citroën:C3; Dongfeng: Shine GS, Box, Huge, MAGE HEV; DS Automobiles: N°7 Étoile Hybrid 145 HP; EMC: EMC 212, EMC 6; FAWCAR: BESTUNE T77 1.5T DCT PREMIUM, JOYEE S08 PHEV; Fiat: Grizzly, Grizzly Fastback; GAC: Aion UT; Geely: E2, EX5, Starray EM-i, KO11; GFG Style: GFG Kangaroo, Bugatti EB112, Aston Martin Twenty Twenty, 5300 GT Corsa Revival; GWM: ORA 5, Tank 300, H7, Jolion Max, Wey G9, P500, SOUO; Honda: Prelude Full Hybrid; Hongqi: HS3, HS5; ICAUR: V27; IED: Pagani Alisea, Tesla Time; Itala: Itala 35, Itala 56, Itala 61; Italdesign: Honda NSX Tribute, NISSAN GTR 50, BMW Nazca C2, Ferrari GG50, Italdesign Namir, Italdesign Parcour, Italdesign Zerouno, Italdesign Zerouno Duerta; Jeep: New Compass E-Hybrid Plug-in 225 HP; KGM: Actyon HEV, Torres Full Hybrid, Tivoli; KIA: New Seltos, EV5 GT; Lancia: Gamma; Leapmotor: Leapmotors B03X; Lepas: L8, L6; Linktour: L7, L6; Lynk & Co: 02, 08; Lotus: ELETRE X, EMIRA 420 SPORT, EVIJA; Maserati: Grecale, Granturismo, MC12, MCPURA, GT2 STRADALE; Mazda: New MX-5 MY2027, New CX-5, CX-6e; Mercedes-Benz: New electric GLC, New electric C-Class; M-Hero; OMODA JAECOO: OMODA 4, OMODA 9, JAECOO 5; Opel: Mokka GSE Rally; O.S.C.A: MT6, MT8; Peugeot: Peugeot e-3008 Long Range – 230 HP; Pininfarina: Sergio, Ferrari 400i, Ferrari 550 Maranello; Porsche: 911, Cayenne, Panamera, Macan; RECARO Automotive: ARES S1, ARES Panther, ARES Wami; Renault: New Renault Megane E-Tech Electric, Renault Twingo E-Tech Electric, Renault Clio Full Hybrid E-Tech; Suzuki: New e VITARA, New ACROSS Plug-in, Swift Hybrid, S-CROSS Hybrid, VITARA Hybrid, e VITARA 61 TOP 4WD; Tesla: Cybertruck; X-Peng: P7+, L03, G9; and Zeekr: 7GT, 7X.
The Giardini dei Musei Reali will also host major tributes dedicated to the history and design of the automobile: Lancia's 120th anniversary, with a selection of vehicles retracing the brand's history; “A Legacy of Innovation”, a tribute to Marcello Gandini; a special exhibition dedicated to Ferrari; and the London to Brighton exhibition, featuring historic cars and motorcycles.
Alongside the automotive brands, the event will feature companies from the automotive supply chain, design centres, universities, industry associations, industrial partners, Armed Forces and State Police and Security Forces, as well as numerous partners and industry organisations. These include Allianz Direct, Amazon, Arexons, ASI Automotoclub Storico Italiano, Arma dei Carabinieri, Dumarey, Esercito Italiano, Guardia di Finanza, IED Torino, MAUTO, Norauto, Plenitude, Politecnico di Torino, Polizia di Stato, Poste Italiane and Vigili del Fuoco.
Salone Auto Torino is also supported by media partners, with established collaborations alongside new partnerships that confirm the event's importance for all stakeholders across the automotive sector. The following will be present with activities throughout central Turin: alVolante, AUTO, Class Editori, Quattroruote, Motor1, RAI, Sport Mediaset, Tuttosport, Virgilio Motori and Zipnews.
The list of exhibitors will continue to be updated until the event.
Test Drive Area | 11-13 September – Royal Gardens
The Test Drives, one of the most anticipated attractions for visitors, will return in 2026.
Throughout all three days, visitors will have the opportunity to test drive the vehicles free of charge provided by participating automotive brands. The routes will start from the lower Giardini Reali on Corso San Maurizio and continue along the city's regular roads, accompanied by the brands' instructors.
The brands taking part in the Test Drive area are BYD, Changan, Dongfeng, EMC, Geely, GWM, Honda, Hongqi, KIA, Lepas, Lynk & Co, Mazda, OMODA JAECOO, Suzuki, Tesla and Zeekr.
Models available include: BYD Dolphin G DM-i, Dolphin Surf, Sealion 7 and Atto 2 DM-i; Changan DEEPAL S07, DEEPAL S05 and DEEPAL S05 Ultra Hybrid; Dongfeng Shine and Box; EMC 212; Geely EX5 and Starray EM-i; GWM ORA5; Honda Jazz, HR-V and ZR-V Full Hybrid; Hongqi HS3; KIA Seltos, Sportage tri-fuel and EV2; Lepas L8; Lynk & Co 01, 02 and 08; Mazda CX-5 and CX-6e; OMODA JAECOO OMODA 5 HEV, OMODA 7, OMODA 7 HEV, OMODA 9, JAECOO 5 HEV and JAECOO 8; Suzuki SV-7GX; Tesla Model 3 and Model Y; Zeekr 7GT and 7X.
Bookings will be managed directly by each brand during the event.
MODELS ON DISPLAY MAP PROGRAMME
Promozioni Week by Salone Auto Torino
The excitement continues beyond the show itself.
With Promozioni Week by Salone Auto Torino, participating car manufacturers will offer dedicated promotions through dealerships across Italy, creating a direct connection between the event and the market and allowing everyone to benefit from exclusive offers.
The car manufacturers taking part in the initiative are Alfa Romeo, BYD, Citroën, DS, EMC, FIAT, Hongqi, Jeep, KIA, Lancia, Leapmotor, Lepas, Lynk&Co, Mazda, OMODA JAECOO, Opel, Peugeot, Renaultand Suzuki.
bTOb – Salone Auto Torino | 10 September 2026 – Teatro Regio
On September 10, bTOb – Salone Auto Torino makes its debut, a new event dedicated to the automotive supply chain and industry professionals.
The Teatro Regio in Turin will host a day of discussion and networking dedicated to automotive brands, companies across the supply chain, institutions, startups, partners and industry professionals.
The programme will feature three sessions:
2:30 PM – Institutional Panel
“The Sustainability of the Automotive System – Industry, Market and Local Economy Facing the Transformation of the Sector”
With Andrea Tronzano (Councillor, Piedmont Region), Massimiliano Cipolletta (President, Turin Chamber of Commerce), Andrea Cardinali (Director, UNRAE), Plinio Vanini (Vice President, FEDERAUTO) and ANFIA. Moderated by Pierluigi Bonora (Director, ACI Radio – Columnist, Il Giornale).
3:15 PM – Dumarey Panel | in collaboration with Class Editori
“Carbon Neutrality, Skills Development and Local Competitiveness”
With Riccardo Graglia (Business Strategy & Programs Development Director – New Business Development, Dumarey), Sonia Piani (HR, Legal and Compliance Director, Dumarey), and Andrea Veardo (Deputy General Manager TV & Digital – Marketing Director, Class Editori). Moderated by Franco Tagliaferri (Deputy Director, Class CNBC).
4:00 PM – Amazon – Drive Forward
An in-depth discussion on the evolution of the automotive industry and the new opportunities offered by digital technologies, with Milana Glisic (Director Italy & Spain, Amazon Ads) and Shreyas Premsagar (Head of International Expansion, Amazon Autos).
Register your company HERE
Register HERE as a professional/private individual
TADA – Torino Automotive Design Award 2026 | 11 September – Teatro Regio
The Torino Automotive Design Award (TADA) returns for its second edition, the international award dedicated to the design and innovation of Chinese automotive brands.
The project brings Europe and China together through automotive design, involving designers, automotive brands, design centres, journalists and international media.
The awards ceremony will take place on Friday, September 11 at 4:00 PM at the Teatro Regio, featuring three main categories – Best Exterior Design Award, Best Interior Design Award and Best Technological Innovation Award – divided into the City Car, Family Car and Premium Car segments.
The programme also includes the China Performance Car Award, in partnership with Autohome, and the Annual International Concept Car Award, in partnership with CCOY, China Car of the Year.
Ahead of the ceremony, at 2:30 PM, the TADA & Geely Design Forum 2026 will explore the theme “Design at the Wheel of Tomorrow”. As part of the Forum, Geely Design will also present the Geely Design Turin Special Exhibition in the Sala Caminetto at the Teatro Regio.
Supercar Meeting | 12 September – Reggia di Venaria
On Saturday 12 September, the Supercar Meeting Venaria Reale returns, bringing some of the most exclusive supercars, hypercars and exceptional vehicles from across Italy to Salone Auto Torino.
The event combines automotive passion, cultural heritage and the local area, departing from the Reggia di Venaria and arriving in the heart of Salone Auto Torino.
CLICK HERE to register your vehicle and discover the full programme.
Special Offers Pass
With the Salone Auto Torino Special Offers Pass, you can enjoy Turin while benefiting from dedicated offers at hotels, restaurants, museums, attractions, shops and transport services.
It is the perfect way to turn your visit to Salone Auto Torino into a weekend spent discovering the city and its many highlights. Participating offers will be progressively updated until the event begins.
CLICK HERE to discover the 2026 special offers and visit THIS PAGE to download your Pass.