“10 Years of Open-Air Motor Shows”: the exhibition at Milan Design Week

In the heart of Milan Design Week, Via Tortona 35 becomes a meeting point between design and automotive with the exhibition “10 Years of Open-Air Motor Shows”, hosted at nhow Hotel.

The exhibition traces the evolution of the format created by Andrea Levy, which since 2015 has brought motor shows to open-air locations in Turin, Milan and Monza, transforming iconic city spaces into a large stage for the automobile.

A journey through images, content and key moments that tells the story of ten years of events capable of engaging millions of visitors, creating a direct connection between the public, brands and territories through an innovative and accessible model.

The exhibition is open to visitors during Milan Design Week and is part of the program that also saw the presentation of the 2026 editions of MIMO Milano Monza Motor Show and Salone Auto Torino, confirming the central role of design in shaping the narrative of contemporary mobility.